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Ongoing and upcoming Art Nouveau exhibitions, visits and more...


ID VenueÖsterreichisches Museum Volkskunde Museum
Start Date25 May 2012
End Date02 December 2012
NameThe Emilie Flöge Fabric Sample Collection
DescriptionDazzling embroideries, delicate laces, fine braids, fabrics with Art Nouveau ornamentation – the majority of the pieces in the extensive collection of textiles assembled by fashion designer – and Gustav Klimt’s muse and partner – Emilie Flöge (1874–1952) come from Southeastern Europe. The Austrian Folklore Museum was able to acquire 350 of these objects in 1998 from the Flöge estate. These will go on show to the public for the first time from May to October 2012 and will be presented against the backdrop of the discovery and invention of folk art around 1900. Comparative non-textile exhibits will help to present the fabrics in their wider historical context. The urban bourgeoisie took a very strong interest in rural handicrafts at the end of the 19th century. Only as people began to collect examples of this decorative, yet primitive and traditional art, did its artistic and aesthetic merits come to be appreciated, and ultimately influence the stylistic development of Austrian art nouveau. Klimt's famous portrait of Emilie Flöge - completed in 1902 - is on show at the Wien Museum. In 1904 Flöge and her sister Helene opened the Schwestern Flöge haute couture salon on Vienna's Mariahilfer Strasse. Here they presented designer clothes based on the fashions of the Wiener Werkstätte. The interior of the salon was designed in the art Nouveau style by Josef Hoffmann. Helen and Emilie Flöge were famous for their "rational dresses" for which Klimt also supplied designs. These dresses could be worn without a corset, hung loosely from the shoulders, and had broad sleeves. Up to 80 seamstresses were employed at the Flöge sisters' salon. It was forced to close in 1938 and production was transferred to their home in the third district.
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Year2012
Publisher
ISBN
URLhttp://www.volkskundemuseum.at/?id=278
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Type of eventExhibition
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