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Exhibition Alles Reklame! (It’s All Advertising!) at Mathildenhöhe in Darmstadt - from 7 October 2012 to 6 January 2013


Poster Art of the Darmstadt Artists’ Colony

At the beginning of the 20th century, posters were regarded as the “fine art of the street”. They were collected by museums and private collections and featured in exhibitions and various publications. In their quest to aesthetically transform all aspects of modern life, many members of the Darmstadt Artists’ Colony (1899-1914) set out to communicate their artistic ideas in the public sphere. In the process, they created iconic poster masterpieces that immediately became part of the total artwork Mathildenhöhe.
Alles Reklame! (It’s All Advertising!) is the very first exhibition dedicated solely to this group of artworks. The most important posters of the Darmstadt Artists’ Colony will be on view by artists such as Joseph Maria Olbrich, Peter Behrens, Hans Christiansen, Johann Vincenz Cissarz, Friedrich Wilhelm Kleukens and Bernhard Hoetger. In total, over 60 posters, watercolors, drawings, and postcards will be shown that were created on the Mathildenhöhe between 1899 and 1914. Important posters from the art nouveau capitals Paris, Munich, and Vienna round off the selection.
In the exhibition, the compositions and motifs of the posters, ranging from art nouveau to expressionism, will be decoded and presented in a multitude of variations and studies. For the first time ever, the economic relevance of the posters for the exhibitions on the Mathildenhöhe will be illuminated alongside other new findings contributing to the research on poster art around 1900.  

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Photo: Exhibition It's all advertising! Poster

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With the support of the Culture Programme of the European Union

Responsible publisher: Arlette Verkruyssen, General Director,
Brussels Regional Public Service - Bruxelles Développement urbain (Brussels Urban Development),
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